Trusted for 70
Years - Echinaforce®

Fresh herb remedies

Helping people to help themselves

Quality products, scientifically proven

Respect for nature

70 Years -
Echinacea Purpurea History

Celebrating 70 years of cultivation

"Nature was
my best
loved university"

Alfred Vogel
(1902–1996)

A.VOGEL Story

The A.Vogel story began on 1 January 1923, when Swiss naturopathy pioneer Alfred Vogel opened his first health food and herbal medicine store in Basel, Switzerland. Born in 1902 in Aesch, Basel, Alfred Vogel was a herbalist, naturopath and writer who dedicated his life to the healing power of nature. His guiding philosophy was simple but profound: “Nature was my best loved university.”

Philosophy &
What Makes
A.Vogel Different

At the heart of everything A.Vogel does is a commitment to freshness and quality. A core principle of the founder was: “If you take a plant fresh from the field and process it immediately, it loses none of its spectrum of active ingredients.”

From 1937, Alfred Vogel cultivated and harvested herbs to manufacture remedies from fresh, organic, GMO-free plants — a standard the company maintains to this day.

All medicinal plants used in A.Vogel products originate from their own cultivations, managed contract farmers, or approved wild gathering and sustainable cultivation projects — a commitment not just to quality, but to the planet and future generations.

A.Vogel
Quality/ Environment

A.Vogel does not ask you to simply trust tradition — they back it with science. Their research team continuously validates the efficacy of their formulations through clinical studies, ensuring that every remedy meets modern pharmaceutical standards while staying true to its natural roots.

A.Vogel Today — A Global Leader in Natural Health

From its Swiss roots, A.Vogel has grown into one of Switzerland’s most respected producers of phytotherapeutics and natural health products. With subsidiaries established across Belgium, Denmark, France, Finland, Canada, the Netherlands, the UK, and Ireland — and a product range trusted in over 30 countries — the brand stands as a true global authority in herbal medicine.

What makes A.Vogel particularly remarkable is its independence. The company remains majority-owned by the Alfred Vogel Foundation, a structure that ensures the founder’s original vision and values continue to guide every product, every decision, and every partnership.

A.Vogel Standards

GMP Certified

Every product meets strict Good Manufacturing Practice standards, guaranteeing consistent quality.

Rigorous Testing

Each batch is tested for purity, potency, and contaminants before it ever reaches a customer.

Fresh Plant Extracts

Plants are harvested and processed the same day to preserve the full spectrum of active ingredients.

Science-backed

Formulations are continuously validated through clinical studies and scientific research.